The HubSpot Growth Platform
What is HubSpot?
HubSpot is a market-leading growth platform with marketing, sales, and service software that supports your business and lets you focus on the most important thing: the customer.
Each product – or “Hub” – is powerful on its own, but even better together.
Why Go HubSpot?
You may have heard the term “inbound” before — but what is it, exactly? Inbound is a methodology for growing your organization. It’s based on building meaningful, lasting relationships with your prospects and customers through valuable content and experiences, and empowering people to reach their goals at any stage in their journey with you. Because when your customers succeed, you succeed.
The HubSpot CRM platform is a full suite of software built to power this inbound approach to help you — and your customers — grow better.
Let’s look at how your marketing, sales, service, and operations teams can leverage the HubSpot platform to achieve their goals.
Marketing, sales, service, and operations teams collaborate to remove friction in the buyer’s journey.
Ideally, your internal teams work together to support the inbound experience throughout the buyer’s journey, in a seamless way. But in reality, alignment and process inefficiencies lead to friction and a negative experience that your customers ultimately end up going through. Where do you see opportunities to improve?
Marketing
Generate qualified leads.
Create and manage content, capture leads, and nurture them until they’re qualified and sales-ready.
Marketing
Generate qualified leads.
Create and manage content, capture leads, and nurture them until they’re qualified and sales-ready.
Sales
Turn leads into customers.
Engage potential buyers, demonstrate the value of your offering, and close deals.
Sales
Turn leads into customers.
Engage potential buyers, demonstrate the value of your offering, and close deals.
Service
Convert customers into promoters.
Resolve customer issues and deliver an experience that turns customers into promoters.
Service
Convert customers into promoters.
Resolve customer issues and deliver an experience that turns customers into promoters.
Funnel to Flywheel: The Buyer’s Journey Is Now a Circle
The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your business keeps spinning, you align your entire organization around delivering a remarkable customer experience, and continuously produce happy customers. When you use the inbound methodology as a foundation, the three phases of your flywheel are attract, engage, and delight. By applying force to these three phases, you can provide an amazing customer experience.
CRM Platform
A united platform to help you grow better.
Gain access to the foundational tools you need to grow better—whichever plan you choose.
Marketing
Marketing Hub
Marketing automation software with everything you need to attract the attention of your target audience, convert that attention into customers, and analyze and report on your efforts.
Sales
Sales Hub
A powerful sales CRM that gives you deeper insight into your prospects, automates busywork, and helps you close more deals faster.
Services
Service Hub
Customer service software that delights users, scales support, and delivers empathy at scale.
24/7 support and world-class service. You deserve both.
You don’t have to go it alone. HubSpot’s award-winning customer service and support teams are here to help your growing business succeed—every step of the way.
Tailored Onboarding
Get set up for success with guidance from a certified solutions partner or a dedicated onboarding specialist. Your customized onboarding plan will help you get up to speed with HubSpot’s software quickly — and transition from legacy software like Salesforce with minimal disruption to your business.
Dedicated Customer Success Manager
All professional and enterprise customers get access to a customer success manager — your dedicated expert for all things HubSpot — for the life of your subscription. They’ll take the time to get to know you, understand your company’s goals, and work with you on a custom plan to achieve them.
24/7 Customer Support
Get technical help from our world-class customer support team whenever you need it. Contact us over the phone or through email to get answers quickly so you can get back to what’s really important — closing deals, serving your customers, and growing your business.
Tailored Onboarding
Get set up for success with guidance from a certified solutions partner or a dedicated onboarding specialist. Your customized onboarding plan will help you get up to speed with HubSpot’s software quickly — and transition from legacy software like Salesforce with minimal disruption to your business.
Dedicated Customer Success Manager
All professional and enterprise customers get access to a customer success manager — your dedicated expert for all things HubSpot — for the life of your subscription. They’ll take the time to get to know you, understand your company’s goals, and work with you on a custom plan to achieve them.
24/7 Customer Support
Get technical help from our world-class customer support team whenever you need it. Contact us over the phone or through email to get answers quickly so you can get back to what’s really important — closing deals, serving your customers, and growing your business.
Marketing Hub
Attract and engage new customers by creating relevant, personal marketing.
Sales Hub
Build an efficient process to engage your prospects and turn them into customers.
Service Hub
Connect with your customers, exceed their expectations, keep them longer, and grow faster.
HubSpot CRM
The free CRM system for growing businesses that your team will love.
HubSpot CRM
The free CRM system for growing businesses that your team will love.
HubSpot CRM:
Contacts + Companies
HubSpot CRM organizes everything you know about your contacts and their companies in a single place. Store data in custom fields, browse a timeline of past interactions, and communicate with your contacts from a single unified view.
Hubspot CRM:
Deal Management
Whether you have an established sales process or you’re starting from scratch, HubSpot CRM makes it easy to create your ideal process. Add, edit, and delete deal stages and properties without help from IT. Then drag and drop deals between stages.
Hubspot CRM:
Prospects
Track prospects’ visits to your site in real-time, determine which companies are the most engaged, and set up custom email notifications for your team.
Sort prospects using dozens of different filtering criteria like geography, company size, number of visits, and more.
Hubspot CRM:
Mobile App
Manage your deals, contacts, and tasks on the move, and stay connected to your leads, customers, and team from anywhere.
Hubspot CRM:
Ads
Run and measure cross-network advertising on the only platform that can easily tell you details on who converted from your ads, and the ROI.
Marketing Hub
Marketing Hub helps you attract and engage new customers by creating relevant, personal marketing.
Conversion Tools
Ads Creation & Management
Basic Analytics Email Marketing
Everything in Starter, plus:
Marketing Automation
Attribution Reporting
Personalization
User Roles
A/B testing Account-based Marketing
Everything in Professional, plus:
Advanced Team Management
Email Send Protection
Predictive Lead Scoring
Revenue Attribution Reporting
Custom Event Triggers Password Protected Content
Marketing Hub Starter:
Conversion Tools
Capture leads through your website with landing pages that are optimized for your brand, easy to customize and track.
Convert your visitors into leads with professional call-to-action buttons, forms, and optimized pop-ups that you can add to your website in minutes.
Marketing Hub Starter:
HubSpot Ads
Using Google Ads, or advertising on Facebook or LinkedIn? HubSpot Ads lets you seamlessly sync all your leads and audiences between HubSpot and the networks.
With Marketing Hub Professional, get more spend and report on the real advertising ROI with complete precision by going a layer deeper. See how many leads, contacts, and customers your ads are generating.
Marketing Hub Professional:
SEO
SEO has changed. Build your authority in search with tools that help you plan your SEO strategy, optimize your content, and measure real return on investment.
Marketing Hub Professional:
Social Tools
Link social interactions to real people in your database, so you can see deep context and prioritize conversations.
See every interaction with your messages, create custom keyword monitoring streams for everyone on your team, and measure social performance across every major channel in one place.
Never miss an opportunity to engage with followers or delight your customers.
Marketing Hub Professional:
Marketing Automation
Automate your marketing beyond just email. Setup nurturing
based on contact, or run Account-Based Marketing (ABM) campaigns with company workflows.
Build your nurturing from scratch from HubSpot’s powerful segmentation, or get started with a predefined template.
Marketing Hub Professional:
Granular Segmentation
Segment contacts based on their behavior and company information. Use these hyper-targeted lists to send emails, personalize website content, and power marketing automation.
Marketing Hub Professional:
Dashboards & Reporting
Create beautiful, custom reports to export on virtually any metric from HubSpot Marketing, any record from HubSpot CRM, or data from any integrated apps. Use closed-loop reporting to determine the ROI of your work.
Marketing Hub Professional
Account-based Marketing
Seamlessly coordinate across sales and marketing to run a powerful ABM program in HubSpot. With ABM properties and templates, company scoring, and out-of-the-box ABM reporting all available in both Sales Hub and Marketing Hub Professional, you can unite your teams around the same data to close more high-value deals.
Marketing Hub Enterprise:
Predictive Lead Scoring
Predictive Lead Scoring takes hundreds of demographic and behavioral factors into account to automatically score contacts based on their likelihood to buy.
Marketing Hub Enterprise:
Multi-touch
Revenue Attribution
Get credit for the business you drive by tying revenue to every marketing action, automatically. Make better strategic decisions rooted in real business value. Unlike most attribution solutions, HubSpot’s attribution is built for real people, not data scientists.
Marketing Hub Enterprise:
Adaptive Testing
Optimize your conversion paths using AI. Create up to five variations of a page. Then, over time, HubSpot sends more traffic to the best-performing versions, and ultimately picks a winner for you. Less busy work for you and better performance for your pages.
Marketing Hub Enterprise:
Partitioning
Use Teams to segment assets in HubSpot, giving the right users easy and uncluttered access
to the right content.
Useful for international marketing teams, teams segmented across divisions, product lines, brands, or other dimensions.
Marketing Hub Enterprise:
Advanced Conversational Marketing
Customize chats with code snippets and trigger webhooks in chat and Facebook Messenger. Plus, use Advanced Targeting to trigger unique chat widgets based on a visitor’s location, page scroll behavior, referral source, and more.
The result: a best-in-class conversational experience that’s highly targeted, personalized, and feeds data back to the contact record.
Marketing Hub:
Closely connected to CRM
Right out of the box, Marketing Hub is deeply connected to HubSpot CRM. Track contacts, companies, deals, tasks, tickets and more inside
the #1 CRM for SMBs.
Already use a CRM system that you love like Salesforce? HubSpot has a fully supported native integration that is easy to set up and use (Professional and above.)
Marketing Hub:
Part of the HubSpot Platform
Marketing Hub works in close concert with Sales Hub, Service Hub, and hundreds of HubSpot app integrations. Add additional tools easily, whenever it makes sense for your team.
Sales Hub
Sales Hub helps you build an efficient process to engage your prospects and turn them into customers.
Simple Automation
Simple Quotes
Live Chat
Templates
Documents
Calling
Notifications Meetings
Everything in Starter, plus:
Sequences
Teams
Multiple Deal Pipelines
Automation
HubSpot Video
Products & Quotes
Recommendations Account-based Marketing
Everything in Professional, plus:
eSignature
Playbooks
Advanced Team Goals
Predictive Lead Scoring
Call Transcription Advanced Reporting
Sales Hub Starter:
Conversations + Live Chat
Conversations is a universal, collaborative inbox that brings together messages from live chat, team email, and Facebook Messenger so you can view, manage, and reply to conversations from prospects and customers in one central place.
Sales Hub Starter:
Templates & Snippets
Craft personalized templates for every stage of the sales process, and share them across your team.
Save time by saving short “snippets” of text you can easily drop into your emails using keyboard shortcuts.
Sales Hub Starter:
Documents
Build a library of helpful sales content for your entire team, share documents right from your Gmail or Outlook inbox, and see which content closes deals.
When a lead clicks an email link to open your document, or shares it with a colleague, we’ll notify you instantly on your desktop. Get aggregate data about how your sales content
is helping to move your sales process forward.
Sales Hub Starter:
Calling
Use data from your HubSpot CRM to prioritize your best calls, and set up a daily calling queue. Just one click connects you to a prospect through Voice Over IP or your desk phone.
Sales Hub Starter:
Notifications
Use notifications to follow up seconds after a lead opens an email, clicks a link, or downloads an important document. Our built-in activity stream automatically logs each lead’s email actions inside your browser or in Sales Hub.
Open, click, and reply data helps you hone in on which email templates and sequences are most effective.
Sales Hub Starter:
Meetings
Put the power to book meetings in the hands of your prospects. Meetings sync to your Google or Office 365 calendar, so your schedule is always up-to-date. As prospects book meetings, automatically create new records and log the
activity in your CRM.
Sales Hub Professional:
Automation
Automate common management tasks like assigning leads, alerting reps when contacts take specific actions, creating tasks, and more.
Sales Hub Professional:
Sequences
Tee up a timed series of email messages and tasks based off your templates with Sequences.
Sales Hub Professional:
Selling with Video
Salespeople can build stronger relationships with prospects by creating, sharing, and tracking personalized videos right from HubSpot CRM.
Sales Hub Professional:
Recommendations
Recommendations scores your email templates in real time as a sales rep uses them, offering useful suggestions on how to make messages feel relevant and personal to your prospects.
Sales Hub Professional:
Account-based Marketing
Seamlessly coordinate across sales and marketing to run a powerful ABM program in HubSpot. With ABM properties and templates, company scoring, and out-of-the-box ABM reporting all available in both Sales Hub and Marketing Hub Professional, you can unite your teams around the same data to close more high-value deals. Better yet, enable reps to manage engagement with an account overview snapshot, available exclusively to Sales Hub Professional paid seat users.
Sales Hub Enterprise:
Call Transcription
Let HubSpot conveniently transcribe any
recorded call right inside your CRM.
Service Hub Service Hub helps you create a better customer experience, self service solutions, and growth through happier customers.
Conversations
Live Chat
Shared inbox
Tickets & Help Desk
Templates & Snippets
Documents
Calling Meetings
Everything in Starter, plus:
Help Desk Automation
Knowledge base
Customer feedback
1:1 video creation & hosting
Support Bot / Custom Bot Builder
Required Ticket Fields Custom Reporting
Everything in Professional, plus:
Goals
Playbooks
Calculated Properties
Single sign-on
Advanced Team Management Advanced Reporting
Available at Service Hub starter
Tickets & Help Desk
As customer conversations increase in volume and complexity, tickets is here to help.
Use tickets to collaborate and communicate with customers on issues that come through Conversations. Tickets can be assigned to members of your team, organized, prioritized, and tracked in a central location.
Build a high functioning help desk system by adding HubSpot automation and powerful custom reporting.
Available at Service Hub starter
Templates, Sequences
& Snippets
Craft personalized templates for every stage of the service process, and share them across your team.
Tee up a timed series of email messages based off your templates with Sequences.
Save time by saving short “snippets” of text you can easily drop into your emails using keyboard shortcuts.
Available at Service Hub Profesional
Knowledge Base
Help customers help themselves by turning your customers’ frequently asked questions and tickets into a robust, search optimized knowledge base of help articles, videos, and documentation.
The built in analytics dashboard collects feedback on articles and analyzes search patterns to improve your articles over time.
Build a support bot to help customers find the knowledge articles related to their specific questions.
Service Hub Professional:
Customer Feedback
You can’t really build your business around your customers unless you’re listening to them.
Truly understand how your customers feel with customer feedback. Deploy surveys like Net Promoter Score, and Customer Satisfaction, that give you a quantitative pulse on customer happiness and needs.
The feedback tool will analyze survey results for you and provide actionable data that helps you improve your service & product, identify advocates, and grow through happy customers.
Service Hub Professional:
Bots + Automation
Use bots to improve live chat efficiencies and scale 1-to-1 communications by routing customers to relevant help documentation, the appropriate chat agent, and more.
Automate common management tasks like creating tickets and tasks, alerting your team when customers take specific actions, and more.
